Three days later that post has 3,000 reactions, over 4,800 comments, and 390 shares. “All Nuggets shipping out before Christmas this year will be sold via a lottery system - we’re calling it the #NugLotto2020.” “We know there’s even more demand than that out there, so in the interest of fairness, calmness, humility, and practicality, and with your feedback in mind, we’ve been hard at work the past few months organizing something a little different this holiday season,” Nugget said in a social post on Oct. However, they have flipped this bad situation into a buzz-building one with a simple hashtag. If you want to get one, you have to enter a waiting list with no guarantee you get one.
Since then, they’ve had some issues keeping up with demand with COVID and other production-related issues. CNBC called it one of their 2019 hottest toys for the holidays. So, The Nugget really gained a lot of popularity in 2019. Nugget’s social media marketing is on point Yet, thousands of people are willing to do just that. Not only that, but you have to pay that high price in hopes of receiving it months later (more on that in a minute).
Pretty pricey for a glorified futon cushion. It’s basically a four-piece couch cushion you can reconfigure into forts, castles, pirate ships…whatever your imagination can come up with. I’m not sure how proud I am to admit that but it’s important for context.Īnyway, there’s this “toy” out there that I stumbled across called The Nugget. Sometimes those of us at 2oddballs Creative see things in our daily lives and think about the marketing behind it.
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